360° Marketing Execution. Serving Your Success.
Customer acquisition is the heart and soul of marketing activities. However, this cannot work without precise and thorough consideration of your products, services, your market strategy, the maturity level, and your opportunities. With our professional consultancy on yout business development, marketing and communication strategy, we help you place your business in a prominent position on every platform.
A comprehensive audit identifies and corrects any obstacles in your growth vision and lays the foundation for a broader marketing strategy. The complete analysis includes detailed recommendations, and the established transformation plan guarantees the achievement of your business needs and goals. Our product and market analysis, sales-oriented guidance, and personalized marketing strategy present problems and solutions that are often only visible from an external perspective.
Managing paid advertisements, search engine optimization, and social media presence are of paramount importance to achieving success. With our SEO strategy, your website will achieve better rankings on Google search results. We regularly provide complete keyword statistics, linkability reports, and indexed page information. Your paid advertisements will work efficiently with precise targeting and continuous measurement.
Our customer-oriented team will focus on your web traffic, thereby enhancing your online channel's growth. Media planning, offline campaigns, print, outdoor, TV and radio media buying with price guarantees, creative solutions, website development, PR – all of these are part of our comprehensive agency services, ensuring that your entire communication is in capable hands.
Developing a Marketing Communication Strategy
The development of the marketing communication strategy always begins with a collaborative workshop. During this workshop, we align on business goals and plans, which serve as the foundation for the following activities:
- Needs Assessment,
- Market Research, Competitive Analysis,
- Creating a USP Matrix,
- Developing a Brand Map,
Following this, we proceed with determining communication channels, frequency analysis, setting objectives, compiling thematic groups, and social post types.
After these steps, we move on to planning the short-term, mid-term, and long-term communication strategy, creating an action plan, and then budget planning.
The completed marketing strategy is presented comprehensively to our clients through a presentation.
Managing Social Media Channels
In the initial stage of managing social media channels, we ensure their proper setup according to the strategy. The composition of post types is determined based on the strategy, along with the required posting frequency. Our team also handles comment management and provides expert responses to messages. Through analysis, we gain insights into which channels, with what frequency, and with what types of posts are most effective in communicating with the target audience.
Effective social media channel management is fundamentally built on several key elements:
1. Target Audience Understanding: The first and most crucial step is accurately defining the target audience. Who do you want to reach in the audience? What characterizes them? What content interests them? Comprehensive knowledge of the target audience is essential for developing an effective content strategy.
2. Content Strategy: Creating content that aligns with the audience's needs, is interesting, and engaging is essential. The content strategy encompasses the types of posts, posting frequency, and the tone and style used.
3. Consistent Activity: Maintaining audience engagement requires regular and consistent activity. This includes regular posting, prompt and efficient handling of comments, and ongoing interaction with the audience.
4. Measurements and Analysis: Monitoring and analyzing results are essential for continuous improvement and optimization. Measuring the impact on the audience and performance analysis assist in shaping future strategies.
5. Advertising and Promotions: Leveraging the advertising opportunities on social media platforms can enhance reach and interaction. Targeted advertisements help reach the desired audience, while promotions and contests increase audience engagement and interaction.
6. Crisis Management: Unexpected situations can arise, such as negative feedback or errors in posts. In such cases, swift and effective crisis management is essential to protect the brand's reputation.
7. Understanding Platforms: Each social media platform is unique. Facebook, Instagram, TikTok, Twitter, LinkedIn, and others have their own rules, target audiences, and best practices. For instance, Instagram is a great place for sharing visually appealing content, while LinkedIn focuses more on professional content. Understanding these platforms and effectively navigating them is crucial.
8. Audience Engagement: Direct communication with the audience, responding to comments and messages, and active participation in social networks build a relationship between the audience and the brand, contributing to increased brand loyalty.
9. Influencer Marketing: Collaborating with influencers provides the brand with an opportunity to reach and influence the target audience. Partnering with influencers can also enhance the brand's credibility.
10. Training and Learning: Social media platforms and trends are constantly evolving, so it's essential to stay updated and continuously learn and adapt to changes.
We manage social media channels with the above considerations in mind. Our team works to establish a strong brand presence among your target audience, thereby assisting in effective communication.
Managing PPC Campaigns
Building and executing a successful PPC campaign involves managing numerous complex parts simultaneously: professional design of advertising account structures, setting up campaigns, ad groups, AB testing of ads to develop the right strategy, and finding input data for budget planning due to professional specifications.
Our activities encompass managing Google Ads search and targeted display + YouTube campaigns, as well as managing Facebook Ads image and traffic and lead generation campaigns, planning Instagram campaigns, and executing all other targeted campaigns (e.g., LinkedIn, TikTok, Waze, Viber, Bing).
Email Marketing – Newsletters
Managing email campaigns starts with the development of a newsletter strategy, followed by configuring the email marketing system. In all cases, our company recommends the use one of the main international email marketing platforms. As an official Mailchimp Mailchimp partner, we also offer custom solutions.
Our activities include building the email database, profiling it, and creating email sending automations – welcome emails, follow-up emails, etc. We are also available for EDM campaign creation, newsletter design, and parameterization of newsletter elements.
Regular evaluation and analysis of campaigns, tracking KPIs such as open rates, click-through rates, customer segmentation, and measuring conversions, are all part of our management services.
SEO - Custom Search Engine Optimization Activities
Search engine optimization includes conducting an SEO baseline analysis and keyword research. After developing the SEO strategy, based on the results of the baseline analysis, we implement the strategy. This involves consultation, link building, website optimization, continuous monitoring of the results. Our goal is to achieve first-page rankings on Google for relevant keywords related to the website and the company's activities.
This is achieved through increasing the website's link popularity (link marketing, link building), assessing usability (usability testing), providing continuous recommendations for improving usability, optimizing website structure, speeding up the website, and ongoing enhancements. All of these are part of our agency's activities.
Other Marketing Activities
- Setting up and reviewing Google Analytics accounts – essential for effective campaign management,
- Creating offline advertisements,
- Managing offline campaigns,
- Domestic and International Media Buying – targeted trade publications, conference materials, B2B platforms,
- Comprehensive Graphic Design Services on an Hourly Rate Basis,
- Continuous Proactive Suggestions for Visibility Opportunities,
- Managing, Planning, and Creating Print, TV, Radio, and Outdoor Campaigns, including Creative Concept Development,
- Comprehensive Execution and Coordination of Related Print and Graphic Materials,
- Designing Websites and Landing Pages.
In the spirit of collaborative thinking.
We progress towards our clients' goals through regular weekly consultations in a face-to-face setting, as needed. We provide monthly reports on ad performance, post performance, keyword rankings, link structures, and the placement of new links to keep our clients informed about achieved milestones. We offer comprehensive Google Analytics supervision. We prepare a monthly activity plan that includes social posts, blog posts, website text suggestions, and structural reviews and improvements based on results. In addition to executing the jointly agreed-upon strategy, we continuously monitor and assess the effectiveness of our original ideas.
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